Melissa Denbow – Encouraging Community Engagement

Your business is only successful if there is a market for its products or services. There is only a market if a company recognizes, engages and encourages its team member to build a community that can consume the products or services.

As we all know, a company rarely “acts”—it’s the people within the organization, those who run and participate in the operations that “act” on behalf of the organization.

So how can a company be engaged in its community? Simple, by communicating community engagement as a priority within the organization while ensuring your actions support your verbalized commitment. But in most cases, it is anything but simple; it takes a lot of hard work.

  In this episode of HR Power Hour, join Tawny Alvarez as she talks with Melissa Denbow, Vice President Community Experience Manager at Machias Savings Bank, about the work that she has done to help Machias Savings Bank become a key member of the community it serves, and steps other companies can take to communicate the value of community engagement to its team members.