Communication confusion is more then just another daily inconvenience as it impacts productivity, market share and ROI. Cutting the cost of confusion demands the ability to distill, integrate and synthesize information from a broad range of perspectives and disciplines.
In this episode, host CMA’s David Ciullo discusses with Rich Layton, Chief Clarity Officer of Transform Communications, his new book , Cutting the Cost of Confusion; Eliminate the High Price of Failure to Communicate.
Rich discusses the “secret sauce” of a disciplined methodology which blends strategic communication with risk management, which empowers leaders to overcome their organization’s communication challenges.